Audrey
Audrey
Creative Designer
Creative Designer
Creative Designer
BRAND
BRAND
MARKETING
MARKETING
WEB
WEB
MERCHANDISE
MERCHANDISE
Brand Activation: Trade Show Design Initiation
Brand Activation: Trade Show Design Initiation
Brand Activation: Trade Show Design Initiation
Client
Client
ACE 2K25
ACE 2K25
Industry Type
Industry Type
Self Initiation
Self Initiation
Team Credits
Team Credits
Bez & Audrey
Bez & Audrey
[THE OUUTCOME]
[THE OUUTCOME]
[ABOUT THEE PROJECT]
[ABOUT THEE PROJECT]
More than just another initiation.
More than just another initiation.
More than just another initiation.
It was an exciting playground for creativity. We had a fun time as we had the opportunity to showcase the potential of Sarawakian designers as up-to-date and modern — but for some unknown reason, most locals cannot appreciate good design systems.
It was an exciting playground for creativity. We had a fun time as we had the opportunity to showcase the potential of Sarawakian designers as up-to-date and modern — but for some unknown reason, most locals cannot appreciate good design systems.
It was an exciting playground for creativity. We had a fun time as we had the opportunity to showcase the potential of Sarawakian designers as up-to-date and modern — but for some unknown reason, most locals cannot appreciate good design systems.
[HIGHLIGHTS]
[HIGHLIGHTS]
Proposed design collaterals for a trade show that is anticipated to be the largest in the region.
Proposed design collaterals for a trade show that is anticipated to be the largest in the region.
Proposed design collaterals for a trade show that is anticipated to be the largest in the region.
[OUTCCOME]
[OUTCCOME]
Sick and tired of trade shows and expos that are lacking? We're here to change that. For once we hoped for a memorable expo where we got to push boundaries and bring fresh, bold ideas to the table.
Sick and tired of trade shows and expos that are lacking? We're here to change that. For once we hoped for a memorable expo where we got to push boundaries and bring fresh, bold ideas to the table.
Sick and tired of trade shows and expos that are lacking? We're here to change that. For once we hoped for a memorable expo where we got to push boundaries and bring fresh, bold ideas to the table.
[STATISTICS]
[STATISTICS]
From eye-catching visuals to sleek, modern concepts, we had a blast showcasing the talent and innovation of Sarawakian designers.
From eye-catching visuals to sleek, modern concepts, we had a blast showcasing the talent and innovation of Sarawakian designers.
From eye-catching visuals to sleek, modern concepts, we had a blast showcasing the talent and innovation of Sarawakian designers.
[SOLUTTIONS]
[SOLUTTIONS]
Full-service activation.
Full-service activation.
Potential for better costings.
Potential for better costings.
The design moves away from overused concepts and icons in Sarawak–into a modern scalable brand.
The design moves away from overused concepts and icons in Sarawak–into a modern scalable brand.
50%
50%
50%
IMPROVED MEMORABILITY (REF: AI)
IMPROVED MEMORABILITY (REF: AI)
02x
02x
02x
OPTIMIZED COSTING
OPTIMIZED COSTING
#01
#01
#01
DESIGN CONSISTENCY
DESIGN CONSISTENCY
[HIGHLIGHTS]
[HIGHLIGHTS]
Our goal? To prove that Sarawak’s creative scene isn’t just keeping up—it’s setting the pace with designs that are new, exciting, and undeniably cool.
Our goal? To prove that Sarawak’s creative scene isn’t just keeping up—it’s setting the pace with designs that are new, exciting, and undeniably cool.
Our goal? To prove that Sarawak’s creative scene isn’t just keeping up—it’s setting the pace with designs that are new, exciting, and undeniably cool.
[FINAL THOUGHTS]
[FINAL THOUGHTS]
We initially planned a proposal for web design and development, however, we went a step further and demonstrated that we go beyond just building websites—we craft comprehensive brand experiences. What we presented wasn’t just a website; it was a glimpse into how we could elevate their brand holistically.
We initially planned a proposal for web design and development, however, we went a step further and demonstrated that we go beyond just building websites—we craft comprehensive brand experiences. What we presented wasn’t just a website; it was a glimpse into how we could elevate their brand holistically.
[CONCLUSION]
[CONCLUSION]
From strategic marketing insights to trade show activations, social media management, and event execution, our expertise extends across multiple touchpoints.
From strategic marketing insights to trade show activations, social media management, and event execution, our expertise extends across multiple touchpoints.
From strategic marketing insights to trade show activations, social media management, and event execution, our expertise extends across multiple touchpoints.