Audrey
Audrey
Creative Designer
Creative Designer
Creative Designer
BRAND
BRAND
DIGITAL
DIGITAL
ID
ID
MARKETING
MARKETING
Stick n' Bite 1.0 — Brand & Space Curation
Stick n' Bite 1.0 — Brand & Space Curation
Stick n' Bite 1.0 — Brand & Space Curation
Client
Client
Stick n' Bite 1.0
Stick n' Bite 1.0
Industry Type
Industry Type
Food and Beverages
Food and Beverages
Team Credits
Team Credits
LiLi, Audrey, and Elsa
LiLi, Audrey, and Elsa
[THE OUUTCOME]
[THE OUUTCOME]
[ABOUT THEE PROJECT]
[ABOUT THEE PROJECT]
A-Z for Chinese-style barbecue restaurant.
A-Z for Chinese-style barbecue restaurant.
A-Z for Chinese-style barbecue restaurant.
This is the director's cut for Stick n' Bite or 可烤可串, a Chinese-style barbeque restaurant in Kuching, Sarawak. As we aspire to be the best concept interior designers in Kuching, we had to find the right balance between aesthetics and structure.
This is the director's cut for Stick n' Bite or 可烤可串, a Chinese-style barbeque restaurant in Kuching, Sarawak. As we aspire to be the best concept interior designers in Kuching, we had to find the right balance between aesthetics and structure.
This is the director's cut for Stick n' Bite or 可烤可串, a Chinese-style barbeque restaurant in Kuching, Sarawak. As we aspire to be the best concept interior designers in Kuching, we had to find the right balance between aesthetics and structure.
[HIGHLIGHTS]
[HIGHLIGHTS]
Designed to be fun and vibrant to break free from the red themed designs that is often overly used.
Designed to be fun and vibrant to break free from the red themed designs that is often overly used.
Designed to be fun and vibrant to break free from the red themed designs that is often overly used.
[OUTCCOME]
[OUTCCOME]
Worksmint Studio provided a total, unified brand makeover and turnkey fit-out, transforming a challenging commercial space into a future-proofed flagship designed for rapid franchise expansion.
Worksmint Studio provided a total, unified brand makeover and turnkey fit-out, transforming a challenging commercial space into a future-proofed flagship designed for rapid franchise expansion.
Worksmint Studio provided a total, unified brand makeover and turnkey fit-out, transforming a challenging commercial space into a future-proofed flagship designed for rapid franchise expansion.
[STATISTICS]
[STATISTICS]
The Chinese-style barbecue market is saturated with predictable, red-themed designs. Stick n' Bite required a modern, vibrant aesthetic to appeal to a younger, experience-driven demographic, while overcoming constraints.
The Chinese-style barbecue market is saturated with predictable, red-themed designs. Stick n' Bite required a modern, vibrant aesthetic to appeal to a younger, experience-driven demographic, while overcoming constraints.
The Chinese-style barbecue market is saturated with predictable, red-themed designs. Stick n' Bite required a modern, vibrant aesthetic to appeal to a younger, experience-driven demographic, while overcoming constraints.
[SOLUTTIONS]
[SOLUTTIONS]
Unified startup services.
Unified startup services.
Speed on concept updates.
Speed on concept updates.
Franchise-able brand strategy with longterm guidelines.
Franchise-able brand strategy with longterm guidelines.
03x
03x
03x
BETTER STARTUP CONSISTENCY
BETTER STARTUP CONSISTENCY
03Y
03Y
03Y
years growth plan
years growth plan
06+
06+
06+
months strategic revamp
months strategic revamp
[HIGHLIGHTS]
[HIGHLIGHTS]
Although this is a spicy new brand, the client had a bigger picture in mind to ensure the brand can be franchised in the near future. In order to do so, we focused on curating a design system from the ground to future-proof possible transitions.
Although this is a spicy new brand, the client had a bigger picture in mind to ensure the brand can be franchised in the near future. In order to do so, we focused on curating a design system from the ground to future-proof possible transitions.
Although this is a spicy new brand, the client had a bigger picture in mind to ensure the brand can be franchised in the near future. In order to do so, we focused on curating a design system from the ground to future-proof possible transitions.
[FINAL THOUGHTS]
[FINAL THOUGHTS]
In Malaysia’s competitive F&B sector, launching a restaurant often involves juggling multiple vendors, leading to inconsistent branding and operational delays. When the founders of Stick n' Bite (可烤可串) decided to launch a bold, contemporary Chinese barbecue concept in Kuching, they needed an all-in-one partner to handle both the physical space and brand identity.
In Malaysia’s competitive F&B sector, launching a restaurant often involves juggling multiple vendors, leading to inconsistent branding and operational delays. When the founders of Stick n' Bite (可烤可串) decided to launch a bold, contemporary Chinese barbecue concept in Kuching, they needed an all-in-one partner to handle both the physical space and brand identity.
[CONCLUSION]
[CONCLUSION]
As specialists in combining brand identity with structural logic, Worksmint Studio focused on creating a scalable design system from scratch for a F&B brand that can be a franchise.
As specialists in combining brand identity with structural logic, Worksmint Studio focused on creating a scalable design system from scratch for a F&B brand that can be a franchise.
As specialists in combining brand identity with structural logic, Worksmint Studio focused on creating a scalable design system from scratch for a F&B brand that can be a franchise.